Petty Son & Prestwich Ltd
Petty Son & Prestwich Ltd respects your privacy and is committed to protecting your personal data.
This privacy notice explains how we collect, use, store and protect your personal data when you use our services or visit our website. It also explains your privacy rights and how the law protects you.
We process personal data in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. WHO WE ARE AND IMPORTANT INFORMATION
Purpose of this privacy notice
This privacy notice explains how Petty Son & Prestwich Ltd collects and processes personal data, including information you provide when you:
- register as a buyer or tenant;
- request a property viewing;
- request a valuation or market appraisal;
- instruct us to sell, let or manage a property;
- enter into a tenancy or other agreement;
- communicate with us by telephone, email, post, our website or other means;
- subscribe to property alerts, newsletters or other marketing communications; or
- otherwise use our estate agency, lettings or property management services.
Our website is not intended for children and we do not knowingly collect children's personal data through the website, except where information is legitimately required in connection with a property transaction, tenancy or our legal obligations.
Data controller
Petty Son & Prestwich Ltd is the data controller responsible for your personal data.
Petty Son & Prestwich Ltd
11 Woodbine Place
Wanstead
London
E11 2RH
Telephone: 020 8989 2091
Our Data Protection Lead is Mrs Jenny Wagstaff. Please contact her at the above address or through the contact details published on our website if you have any questions about how we use your personal data.
Third-party links
Our website may contain links to third-party websites, applications or services. We do not control those third parties and are not responsible for their privacy practices. We recommend that you read the privacy notice of any third-party website or service you use.
2. THE PERSONAL DATA WE COLLECT ABOUT YOU
Personal data means information relating to an identified or identifiable individual.
Depending upon your relationship with us and the services we provide, we may collect, use, store and transfer the following categories of personal data:
Identity Data – including your name, title, date of birth and, where required, identification documents, nationality, immigration or Right to Rent information and information required for identity, anti-money laundering or sanctions checks.
Contact Data – including your address, correspondence address, email address and telephone numbers.
Financial Data – including bank account details, income and affordability information, employment information and information required for referencing, rent collection, payments or property transactions.
Property and Transaction Data – including information relating to properties you own, sell, purchase, let, rent or occupy and records relating to transactions, offers, tenancies and property management.
Communication Data – including correspondence and communications between you and us and records relating to enquiries, complaints or instructions.
Technical and Usage Data – including information collected when you use our website, such as IP address, browser information and website usage information.
Special category and other sensitive personal data
We do not generally seek to collect special category personal data or information relating to criminal convictions or offences.
However, there may be limited circumstances in which such information is provided to us or needs to be processed in connection with a tenancy, property management matter, legal requirement or another legitimate aspect of the services we provide.
Where this occurs, we will only process the information where permitted by applicable data protection law and, where required, where an additional legal condition for processing applies.
We may also use aggregated or anonymised information for statistical, analytical and business purposes where that information no longer identifies an individual.
If you fail to provide personal data
Where we need personal data to comply with the law or to perform or enter into a contract with you, failure to provide that information may mean that we cannot provide the relevant service or proceed with a transaction or tenancy.
3. HOW WE COLLECT YOUR PERSONAL DATA
We collect personal data in a number of ways.
Directly from you – for example, when you complete forms, register with us, instruct us, enter into an agreement, communicate with us or provide information during a property transaction or tenancy.
From third parties – which may include property portals, landlords, tenants, buyers, sellers, solicitors, financial institutions, referencing providers, identity verification and anti-money laundering providers, contractors, professional advisers and other parties involved in a property transaction or tenancy.
Automatically – certain technical information may be collected when you use our website through cookies and similar technologies.
4. HOW WE USE YOUR PERSONAL DATA
We will only use your personal data where permitted by law.
Depending upon the circumstances, we may process your information because:
- it is necessary to perform a contract with you or take steps before entering into a contract;
- it is necessary to comply with a legal or regulatory obligation;
- it is necessary for our legitimate business interests or those of a third party, provided those interests do not override your rights and interests;
- you have given consent where consent is required; or
- another lawful basis applies under the UK GDPR or Data Protection Act 2018.
Purposes for which we use personal data
Buyers – to register property requirements, arrange viewings, communicate about suitable properties, submit and progress offers and assist with property purchases.
Sellers – to provide valuations, market and sell properties, arrange viewings, negotiate offers and progress transactions.
Tenants and applicants – to register property requirements, arrange viewings, process applications, undertake referencing and eligibility checks, establish tenancies and administer or manage tenancies.
Landlords – to value and market properties, find tenants, undertake referencing and compliance checks, establish tenancies, collect rent and provide letting and property management services.
We may also process personal data to:
- verify identity;
- undertake anti-money laundering, sanctions and other legally required checks;
- comply with Right to Rent and other statutory requirements where applicable;
- prevent and detect fraud or other unlawful activity;
- administer payments and accounts;
- manage properties, maintenance and repairs;
- deal with complaints and disputes;
- establish, exercise or defend legal claims;
- comply with regulators, law enforcement agencies, courts and other authorities; and
- operate, administer and protect our business and IT systems.
Referencing and automated decision-making
We may use third-party providers to carry out tenant referencing, affordability and credit checks. Those providers may use their own systems and processes when providing their services and their own privacy notices will apply to their processing.
Petty Son & Prestwich Ltd does not itself make decisions about individuals based solely on automated processing or profiling which produce legal or similarly significant effects.
Marketing
We may send you information about properties, services or other matters which we reasonably believe may be relevant to you where permitted by law.
Where consent is required for electronic marketing, we will obtain it.
You may ask us to stop sending marketing communications at any time by using the unsubscribe facility contained in our communications or by contacting us.
Opting out of marketing does not affect our ability to process personal data where it is required for another lawful purpose, such as performing a contract, complying with a legal obligation or maintaining records of services previously provided.
Cookies
Our website uses cookies and similar technologies. Further information is available in our Cookie Policy.
Change of purpose
We will normally use your personal data only for the purposes for which it was collected.
If we reasonably need to use it for another compatible purpose, we may do so. Where we intend to use personal data for a materially different purpose, we will provide appropriate information about that use and the legal basis for it.
5. WHO WE SHARE YOUR PERSONAL DATA WITH
Where necessary for the purposes described in this privacy notice, we may share personal data with appropriate third parties, including:
- buyers, sellers, landlords and tenants where necessary to progress a transaction or tenancy;
- solicitors, conveyancers, surveyors, mortgage brokers and other professional advisers;
- tenant referencing and affordability providers;
- identity verification, anti-money laundering and sanctions screening providers;
- tenancy, property management and rent-processing service providers;
- insurers and rent protection or guarantee providers where applicable;
- contractors, tradespeople and maintenance providers;
- property portals and other property marketing services;
- IT, software, cloud hosting, communications and data storage providers;
- accountants, auditors and other professional advisers;
- utility companies, local authorities and other organisations where required in connection with a tenancy or property;
- HM Revenue & Customs, regulators, law enforcement bodies, courts and other public authorities where required or permitted by law; and
- prospective purchasers, investors or advisers in connection with a sale, purchase, restructuring or transfer of all or part of our business.
We expect third-party service providers processing information on our behalf to protect personal data appropriately and only use it for authorised purposes.
Some third parties may act as independent data controllers and will be responsible for their own use of your personal data.
6. INTERNATIONAL TRANSFERS
Some of the third-party technology, communications, cloud or other service providers we use may process or store personal data outside the United Kingdom.
Where personal data is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable data protection law.
Depending upon the destination and circumstances, this may include transferring information to a country recognised as providing an adequate level of protection or using appropriate contractual or other safeguards.
You may contact us if you require further information about safeguards applicable to international transfers of your personal data.
7. DATA SECURITY
We have appropriate organisational and technical measures designed to protect personal data against accidental loss, unauthorised access, alteration or disclosure.
Access to personal data is limited to employees, agents, contractors and other third parties who have a legitimate business need to access it.
We also maintain procedures for dealing with suspected personal data breaches and will notify affected individuals and the relevant regulator where legally required.
8. DATA RETENTION
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, regulatory, accounting and reporting requirements and dealing with potential disputes or legal claims.
Retention periods vary according to the nature of the information, our relationship with you and applicable legal or regulatory requirements.
In determining appropriate retention periods, we consider the amount, nature and sensitivity of the information, the purposes for which it is processed, the risks associated with retaining it and applicable legal requirements.
Where appropriate, information may be securely deleted or anonymised so that it can no longer be associated with an identifiable individual.
9. YOUR LEGAL RIGHTS
Subject to applicable law and any relevant exemptions, you may have the right to:
- request access to the personal data we hold about you;
- request correction of inaccurate or incomplete personal data;
- request deletion of your personal data in certain circumstances;
- request restriction of processing;
- object to certain processing, including processing based on legitimate interests;
- request transfer of certain personal data to you or another organisation;
- withdraw consent where we rely upon consent; and
- object at any time to the use of your personal data for direct marketing.
These rights are subject to certain legal conditions and exemptions.
You will not normally have to pay a fee to exercise your rights. However, where permitted by law, we may charge a reasonable fee or decline to comply with requests that are manifestly unfounded or excessive.
We may need to request information from you to confirm your identity before responding to a request.
10. CHANGES TO THIS NOTICE AND YOUR DUTY TO INFORM US OF CHANGES
We keep this privacy notice under review and may update it periodically to reflect changes in our services, systems, legal obligations or data protection requirements.
This privacy notice was last reviewed in September 2026.
It is important that the personal information we hold about you is accurate and current. Please tell us if your personal details change during your relationship with us.
11. QUERIES, REQUESTS OR CONCERNS
If you have any questions about this privacy notice, how we use your personal data, or wish to exercise your data protection rights, please contact:
Mrs Jenny Wagstaff
Data Protection Lead
Petty Son & Prestwich Ltd
11 Woodbine Place
Wanstead
London
E11 2RH
Telephone: 020 8989 2091
We would appreciate the opportunity to address any concerns you may have about our use of your personal data in the first instance.
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk
You can contact the ICO directly if you have concerns about the way your personal data has been handled.
Last reviewed: September 2026